What makes a successful purchase? It’s all about the experience.
A few weeks ago I ordered a Matt and Nat purse where the shipping has gone seriously awry. As much as I want the purse, I’m ready to cancel the order. The entire shopping experience has gone wrong.
I would like to present to you Moonsus. The sexiest laptop bag for women. This is like 600 count sateen bed sheets. This is like staying at The Hotel in Vegas. This is like Dulce de leche ice cream and cheesecake in one sitting. This is the most delicious carrier of your laptop, and much more.
The Capriccio Notebook Backpack by Moonsus. Online shopping has redeemed itself. I spied this on Thursday night and by Friday it was ordered (hey, I was trying to procrastinate that OB paper as much as possible). It arrived today. Hurrah for UPS!
The fun was just beginning. It arrived in a box within a box, nicely padded with peanuts. The innerbox was filled with their monogrammed tissue paper and the laptop bag itself. I also got a free matching makeup bag for answering a survey. All of the zipper holders and metal clasps were still wrapped, and a protective cloth bag (yes, a bag for a bag) was included as well. I put my Thinkpad X40 in it for a split second to realize that I have room for much, much more. The thrill of opening, unwrapping, and the care they had taken to get it to me in tip-top shape was obvious, and very much appreciated.
Who else does this? Apple makes the entire package an experience. In fact, the Apple stores are a special experience as well. Opening, unwrapping the Apple packaging is very clean, beautiful and appealing to the eyes and senses. As good as your product may be, the brand can be easily destroyed by cheesy packaging or careless thoughts in wrapping. Just as you would wear a suit to an interview, wouldn’t you want your products to make a great first impression?